Digital channels continue to be a key focus for 2014, but as pharma continues to look ahead to a digital future is there more we can do to enhance the impact of digital strategies?
This free webinar will examine how digital strategy decision making has evolved and present examples, both good and bad, from the industry’s current approach, before examining how you build a digital strategy that's fit for the future.
It will also encompass Hall & Partners research showing the high expectations pharma's customers have of digital sales and communications technology and how they associate it with more interactivity and innovation.
Despite these findings physicians feel tablet detailing (‘t-detailing’) is not having a greater impact than traditional paper-based detailing.
So, given the huge potential for getting closer to our customers and tailoring our interactions with them the research begs the question, what more should we be doing with digital?
The webinar will also explore how evidence-based decision making can enhance the digital strategy for your brand.
Speakers from Hall & Partners and digital communications agency Ebee will discuss how decision making currently informs digital strategies, what learnings can be drawn from experience to date and explore how pharma companies could optimise their investments in digital.
Speaker Biographies:
Di Adams
Partner (Health), Hall & Partners
Di is a natural investigator and explorer. Prior to a career in research she spent several years travelling the world – usually in pursuit of some interesting creature – whilst collecting 3 degrees including a Masters and a PhD in ecology.
She initially joined the Insight Group in 1998 and then joined Hall & Partners in 2001. Di has a fascination with people and behaviour and specialises in using novel qualitative approaches to better understand what drives human behaviour. She also relishes helping clients in tricky situations and providing them with innovative solutions.
Paul Edwards
Chief Strategy Officer, Hall & Partners
Following a market research apprenticeship with Unilever, Paul went clientside with Smith & Nephew and Pedigree Petfoods. Moving into advertising at Bartle Bogle Hegarty, he became head of Planning at Young & Rubicam and SPLintas. Paul was Chairman and CEO of The Henley Centre working on future strategic direction for a wide range of clients. At Henley, Paul was a frequent commentator on TV and Radio on branding, consumer and new media matters. A spell as group CEO for Lowe & Partners serving clients’ integrated marketing needs was followed by joining Publicis in 2004 as Chief Strategy Officer. Paul re-joined Research International in August 2007 and became Chairman of the UK business following the merger with TNS. In March 2011 he joined Hall & Partners as European CEO and now as Chief Strategy Officer.
Emma Jarvis
Director, ebee
Emma runs ebee, a digital agency specialising in evidence based digital strategies and execution. Emma studied Advanced Digital Marketing at the Chartered Institute of Marketing, a mini-MBA at Birkbeck and is an Accredited Partner of Google. She studied Natural Sciences at The University of Cambridge.
At ebee, Emma leads the development of differentiating digital strategies based on data, digital landscapes and digital behavioural preferences. She works with data analysts and digital strategists to employ ebee’s proprietary behavioural analytics tool, Spyder. She really likes fly fishing.