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Healthcare Glossary

Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions.

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Advertorial

Paid-for content which is designed to have the same appearance as an editorial piece to give the impression that it is part of the editorial content rather than an advert. Readers will be able to identify the piece as 'promotional' or as 'advertorial'. Major advertisers deliberately style their placements to appear as the editorial (non-advertisement) content of a newspaper or magazine.

See also:
Advertising Cost Equivalent (ACE)
Advertising
Editorial
Above the line
Below the line

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