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Is co-creation the key to customer-centricity?

As pharma grapples with the need to becomemore doctor- and patient-centric, can co-creation help it better engage andconnect with its audience by redefining industry relationships with physicians and improve patient care?

On 4 December, when M3 and their partners at Abundance, in association with PMGroup, will look at what co-creation could mean for pharma and bring to life what it could produced.

They will demonstrate how they have put this approach into practice to enhance and improve product development and marketing for brands like Doctors.net.uk, the BBC and NSPCC.

The presentations will be followed by a Q&A session for viewers to find out more about how co-creation works and how it could benefit their business.

Register for the webinar now - either to watch it live on the day or for access to a recorded version.

Speakers
Jenny Cowderoy

Jenny Cowderoy, MD of Communications, M3 Europe
Jenny is a highly experienced marketer and sales leader who has held positions within digital marketing agencies and blue chip FMCG. Most recently, she was Industry Head, Healthcare, at Google, where she helped clients to understand and exploit digital marketing, branding and e-commerce opportunities, and was responsible for thought leadership, business strategy and sales growth across its portfolio of businesses. 

Debi Bester

Debi Bester, Founder & Innovation Partner, Abundance
Debi’s career has spanned journalism, live TV content and advertising with, among others, McCann, DMB&B and Harrison Troughton Wunderman. After going back to biz school to study innovation, she was appointed Director of Innovation on the board of Proximity London and co-founded an innovation laboratory for them – both industry firsts. In this experimental space, she built radical strategies and new creative models, including RNLI’s ‘Mystery Packages’ campaign, which won 30 awards and ranked No 1 direct campaign in Campaign Magazine. In 2010 Debi founded innovation-coaching consultancy Reinvention Works, and in 2012 she became a partner in customer innovation agency Abundance. 

Chris Hudson

Chris Hudson, Innovation Director, Abundance
Chris has authored and implemented innovation and marketing strategies for a number of global brands, working in a number of industry-leading communications agencies including AMV BBDO, Proximity London, Claydon Heeley, Weapon7 and TMW, advising businesses internationally and across multiple verticals, spanning automotive (Mercedes-Benz, Nissan Motor Co.), energy (EDF, BP, Shell), FMCG (Masterfoods), government (UKTI, Royal Mail), healthcare (Pfizer, Johnson & Johnson), technology (Google, Dell, Oracle, Plantronics, NEC) and telecommunications (BT, Virgin Media).

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