Everyone in pharma is talking about patient centricity, but how is the drive received ‘on the ground’ among patients who are its focus? How is it unfolding and how far is it being implemented? Do patients even notice it is happening?On the 24 January, Cello Health Insight in association with PMGroup, will host a free webinar which will look to unravel the multi-faceted issue of patient centricity from the patient perspective.

What does it really mean for patients and how are they benefitting from the initiative? What can market research contribute to our understanding of the current state of play of patient centricity?

It is time to take stock and ask ourselves whether the patient-focused activities are benefitting patients and influencing R&D or are they simply a marketing initiative.