The healthcare landscape is rapidly changing as it responds to a multitude of well-known issues. Coupled with emerging digital technologies, these drivers are shaping the industry, moving it towards a more sophisticated, outcomes-driven model that demands a new approach.
The new world emerging is one in which value is defined, created and evaluated in a very different way, with marketing playing a critical role.
Join EY (a global leader in assurance, tax, transaction and advisory services) in association with PMGroup to discuss the future of marketing in Life Sciences.