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The Heart of the Matter 1 - Closing the Clinical Care Gap


The application of evidence-based medicine, the role of behavioural science and the power of real world evidence, in association with McCann Complete Medical

Over the last two decades the concept of evidence-based medicine, with its structured and objective decision-making process, has increasingly gained currency, as healthcare leaders, managers and practitioners look to ensure clinical practice keeps pace with the evolving base of medical evidence.

One of the pioneers of evidence-based medicine is Canadian doctor David Sackett, who in 1994 founded the University of Oxford’s Centre for Evidence-Based Medicine - the world’s first centre for evidence-based medicine. He described the concept as “the conscientious, explicit and judicious use of current best evidence in making decisions about the care of individual patients”. 

But making the best use of the best evidence is often not straightforward, especially in terms of its full implementation in real-life, everyday clinical practice.

Read: Closing the Clinical Care Gap in full, produced in association with McCann Complete Medical

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