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Two sides of Sales Force Effectiveness

The medical sales role is changing, healthcare professionals are now driving the relationships and pharma needs to respond with a more service-centric model.

We look at the role that sales force effectiveness plays within this evolving environment and focus on two key aspects, coaching and compensation.

This webinar will discuss and examine these two dimensions and will share experiences of driving best practice.

Speaker Biographies:

Jason Bryant
Jason Bryant 
is responsible for developing Data Intelligence's client base in commercial terms both at home and abroad. Jason's background includes analytics consulting, most recently at Cognizant Europe (marketRx), business development and client-side business intelligence, data warehousing and CRM management.

Prior to joining Cognizant Jason was responsible for building the pharmaceutical business for Binley's, coming to this from a range of BI roles at Sanofi-Aventis.


Christian AgerChristian Ager has worked in the pharmaceutical industry since 2005, with deep involvement in SFE projects for a number of companies of varying sizes. He has worked both client-side and agency-side with experience at Kantar Health (formerly TNS Healthcare) and, more recently, at Bristol-Myers Squibb.

Christian's focus for Data Intelligence is on analytics, with a specialism in quota-setting and incentive compensation. He is also the lead consultant for the PharmaPRECISION (Analytics Consulting) suite and he leads report and dashboard design for clients’ reporting platforms. Christian’s emphasis for 2014 at Data Intelligence is on helping clients to optimise their sales incentive management and target-setting processes.

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