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McCann Health's next challenge: creative differentiation

New global chief creative officer Matt Eastwood talks to PME about McCann Health’s future as a creative advertising agency

KYNE expands presence to London

Joanne Wunder to lead its European offering

Forster Communications and Cello Health launch sustainability service

New programme will drive innovation culture and enhance reputations

Roche’s rival to Bayer’s Vitrakvi gets speedy FDA review

Roche Basel bridgeCNS penetration could give edge over rival

Bayer, Orion prep challenge in prostate cancer market

Bayer symbolNew arrival will face tough competition, not least generic Zytiga

Biosimilar Herceptin helps Roche gain new Perjeta recommendation

Roche's Perjeta pertuzumabNICE decision puts NHS in vanguard for new use

FCB Health’s Neon attracts new managing director

Mardene Miller will lead the agency with co-managing director Kevin McHale

Lucid Group acquires digital and creative agency Bluedog

The move comes as the group celebrates its 12-year anniversary

Teva will have to endure revenue 'trough' in 2019

Company looks to migrane treatment Ajovy for growth

Q&A: Pernille Laerkegaard Hansen

Gemma Jones interviews AstraZeneca's Senior Research Director, Head of Bioscience

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