Winners of the 2009-10 Best of Business Intelligence (BOBI) Awards were announced at a gala dinner at the Grove, Chandler's Cross, Hertfordshire on May 10, following day one of the British Healthcare Business Intelligence Association (BHBIA) annual conference.
According to the event's host, Steve North, BOBI steering committee chair, the awards acknowledge and celebrate outstanding contributions to the industry.
Launched in 2006-7, the BOBI Awards offer BHBIA members the opportunity to gain peer recognition for excellence in healthcare business intelligence, market research, sales research and analytics. The awards are divided into three main categories: panel judged; best newcomer awards and business excellence awards, as voted for by members of the BHBIA.
Following the awards presentations, BHBIA chair and head of customer intelligence at Pfizer, Julie Curphey, toasted BHBIA's 50th anniversary and guests celebrated the landmark birthday in '60s style.
Steve North, BOBI steering committee chair
Congratulations to all the winners who are listed below. The accompanying photographs show the winners along with the category sponsors who presented their award.
View the photographs from the 2010 BHBIA BOBI Awards
Winner: Novo Nordisk / Healthcare Research Worldwide
for The Golden Compass – directing success
Winner: Pfizer / The Leading Edge
for Unlocking new business opportunities with grass roots discussions
Winner: Boehringer Ingelheim / Synergy Healthcare Research
for Do prescribers and payers today perceive any value in additional outcome claims or is the cardiovascular market really just a commodities market?
Winner: AstraZeneca / Adelphi Research UK
for Against all the odds – how strong, differentiated positioning was used to stimulate brand growth in the genericised statin market
Winner: Abbott Laboratories
for Why providing more for less can ultimately result in significant increases in business intelligence resource
Winner: Novo Nordisk
for Sense and stick ability – a three year journey
Winner: Jack Harris, Merck Sharp & Dohme
Winner: Rachel Howard, Synovate Healthcare
Winner: Heike Bäumlisberger, Bristol-Myers Squibb Pharmaceuticals
Winner: Peter McLeod, Lawrance Associates (formerly of HMSL, which is now part of CSD)
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