2010 BOBI awards - winners and pictures

Winners of the 2009-10 Best of Business Intelligence (BOBI) Awards were announced at a gala dinner at the Grove, Chandler's Cross, Hertfordshire on May 10, following day one of the British Healthcare Business Intelligence Association (BHBIA) annual conference.

According to the event's host, Steve North, BOBI steering committee chair, the awards acknowledge and celebrate outstanding contributions to the industry.

Launched in 2006-7, the BOBI Awards offer BHBIA members the opportunity to gain peer recognition for excellence in healthcare business intelligence, market research, sales research and analytics. The awards are divided into three main categories: panel judged; best newcomer awards and business excellence awards, as voted for by members of the BHBIA. 

Following the awards presentations, BHBIA chair and head of customer intelligence at Pfizer, Julie Curphey, toasted BHBIA's 50th anniversary and guests celebrated the landmark birthday in '60s style.

 Steve North, BOBI steering committee chair

Congratulations to all the winners who are listed below. The accompanying photographs show the winners along with the category sponsors who presented their award.

View the photographs from the 2010 BHBIA BOBI Awards

Panel judged awards

1. Best customer insight

Winner: Novo Nordisk / Healthcare Research Worldwide

for The Golden Compass – directing success

2. Most innovative approach

Winner: Pfizer / The Leading Edge

for Unlocking new business opportunities with grass roots discussions

3. Advanced analytics

Winner: Boehringer Ingelheim / Synergy Healthcare Research 

for Do prescribers and payers today perceive any value in additional outcome claims or is the cardiovascular market really just a commodities market?

4. Excellence in communication research

Winner: AstraZeneca / Adelphi Research UK

for Against all the odds – how strong, differentiated positioning was used to stimulate brand growth in the genericised statin market

5. The 'more for less' award

Winner: Abbott Laboratories

for Why providing more for less can ultimately result in significant increases in business intelligence resource

6. Best sales effectiveness research

Winner: Novo Nordisk

for Sense and stick ability – a three year journey

Individual awards – best newcomer

7. Best industry newcomer

Winner: Jack Harris, Merck Sharp & Dohme

8. Best agency newcomer

Winner:  Rachel Howard, Synovate Healthcare

Business intelligence excellence awards

9. Business intelligence excellence – industry

Winner: Heike Bäumlisberger, Bristol-Myers Squibb Pharmaceuticals

10. Business intelligence excellence – agency

Winner: Peter McLeod, Lawrance Associates (formerly of HMSL, which is now part of CSD)