Please login to the form below

Not currently logged in
Email:
Password:

90TEN Healthcare rebrands its communications service

Consultancy has worked with psychologists on the new approach, Life.Changing.

90TEN90TEN Healthcare has revealed its new market positioning with a rebrand of its healthcare communications services.

The new approach, called Life.Changing., consolidates the consultancy's behavioural change philosophy and is led by a unique evidence-based methodology called Feel-Think-Do.

Developed by 90TEN and behavioural and clinical psychologists, the methodology focuses on defining emotional, rational and actionable steps to make change, applicable to shape programmes within the consultancy's specialisms including PR, medical education and medication adherence.

Paul Tanner, 90TEN's chairman commented: “The global healthcare environment has changed markedly in the last ten years, and health and treatment challenges – be they clinical, economic or psychological – continue to mount. 

“At 90TEN we've always engaged audiences with a view to changing behaviours and with, Feel-Think-Do, we're in a better position than ever to support our clients to improve patient outcomes and change people's lives.”

The launch of Life.Changing. and Feel-Think-Do follows news that the consultancy has substantially expanded its team in recent months, with new hires including Victoria Boswell-Smith as director of medical education and Peter Impey as director of international PR.

Article by
Kirstie Pickering

1st June 2015

From: Marketing

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Streaming Well

Streaming Well is a healthcare focused, award-winning video production company which operates in the US and Europe....

Latest intelligence

PM Society Digital Awards – the power of together
Our chief executive, Emma Statham, writes about the value of awards and the power of together....
Seduction_feature_image_thumb.jpg
Seduce anyone in four simple steps
You know the health of the global economy is dependent on our ability to seduce one another – don’t you? And you know that we need to be able to...
What Would Jeremy Do? : Assessing the impact of a Corbyn-led Labour government
GK Strategy are delighted to announce the launch our latest briefing paper entitled ‘What Would Jeremy Do? Assessing the impact of a Corbyn-led Labour government’....

Infographics