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AbbVie takes home company of the year at PMEA 2014

Firm is rewarded for its patient-focus
PMEA 2014 abbvie company of the year

AbbVie was awarded the prestigious Company of the Year prize at last night's Pharmaceutical Market Excellence Awards (PMEA) in London.  

The company saw off competition from Novo Nordisk, Astellas and Celgene to take home the award, which was given - in part - due to its patient-focus.  

The PMEA judges said: “AbbVie put patients at the centre of everything they do, and go to great lengths to understand and fulfil their needs.  

“It is pioneering sustainable healthcare initiatives and driving the organisation to be both brave and innovative, which has resulted in a positive impact on patients, customers and, ultimately, the company's success.” 

It wasn't the company's only success at PMEA - AbbVie also picked at the Excellence in Customer Focus - Physicians/Healthcare Professionals award for its DERM Connect work. 

Delivered with support from Lucid, the psoriasis initiative offers communication skills, education and clinical tools to improve patient-healthcare professional interaction in dermatology. 

Commenting on the programme the PMEA judges praised its “clear positioning initiative”, which “encouraged better dialogue between physicians and their patients”. 

“In doing so it affected a real change in behaviours in a clinical setting and improved the patient experience and outcomes through meaningful discussions that led to a better understanding of the type of treatment needed.  

“It is a great example of treating the patient and not the disease. Improving physicians' consulting skills across multiple countries is no mean feat,” they added.  

AbbVie was also highly commended in the Excellence in Healthcare Collaboration and Partnerships for its rheumatoid arthritis management initiative Treat to Target - again with support from Lucid.  

Run by PMLiVE publisher the PMGroup, the PMEA programme is specifically designed to recognise and commend excellence, best practice and innovation in local, European and international healthcare markets.  

Article by
Dominic Tyer

13th November 2014

From: Marketing

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