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Aberfield Communications wins cancer charity pitch

Agency will use PR and social media to raise awareness of primary bone cancer

The Bone Cancer Research Trust (BCRT) has enlisted the help of Aberfield Communications to help improve public understanding of primary bone cancer.

The Leeds-based agency has been tasked with developing a national PR campaign to raise awareness of the condition, ahead of Bone Cancer Awareness Week (October 6-13).

“Bone Cancer Awareness Week gives us the opportunity to shout about our cause and the desperate need for more research to improve outcomes,” said Kate Connor, operations and event manager, BCRT.

“Primary bone cancer affects around 450 people each year, yet survival rates, unlike many other types of cancer, have stayed the same for the past 20 years.

“The team at Aberfield have significant experience in the charity PR sector and we're confident they can help spread the word far and wide for Bone Cancer Awareness Week,” she added.

Phil Reed, managing director, Aberfield, said: “We'll use our expertise to encourage people to find out more, influence them to become involved and ultimately donate towards vital research that will improve survival rates of primary bone cancer patients”.

7th September 2012

From: Marketing

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