Please login to the form below

Not currently logged in
Email:
Password:

ABPI backs INFORCE

The Association of the British Pharmaceutical Industry has announced the launch of a new project in Nottingham to improve the treatment of chronic obstructive pulmonary disease
The Association of the British Pharmaceutical Industry (ABPI) has announced the launch of a new project in Nottingham to improve the treatment of chronic obstructive pulmonary disease (COPD).

Industry and Nottingham NHS Focus on Reducing COPD Exacerbations (INFORCE), is aimed at alleviating the burden on the health service created by the disease. It is a collaborative effort between Nottingham Primary Care Trust, Nottingham University Hospitals NHS Trust and five pharmaceutical companies operating under the banner of the ABPI NHS Outreach Programme.

"We all have a shared interest in improving people's health and reducing their need for hospital treatment," said Jan Balmer, regional facilitator for the ABPI. "The pharmaceutical industry is committed to working with the NHS throughout the UK to identify and develop similar opportunities where we can benefit patients by sharing our skills, experience and resources."

COPD affects approximately 3.7 million people in the UK and claims 140 lives every year in Nottingham alone. Although there are about 1,000 hospital admissions in the city per year, some of these are for repeat treatments.

It is hoped that INFORCE will reduce the number of people being admitted to hospital with COPD, the generic name for conditions, such as emphysema and chronic asthma, which cause obstruction of the airways.

"This is an excellent scheme which cuts across organisational boundaries to provide better care for patients," said Dr Johnathan Corne, consultant physician at Nottingham University Hospitals. "I am confident the outcomes of this scheme will help us to improve care of people with COPD and reduce the number of unnecessary admissions to hospital."

This is the second joint scheme the ABPI has embarked on in Nottingham, the first being Happy Hearts, a cardiovascular disease management project.

29th May 2008

Share

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
StratX

StratX creates experiential learning programs instilled with emotion and competitive spirit, leading to lasting on-the-job change. Our memorable approach develops...

Latest intelligence

Is the pharma business model ready for precision medicine?
Precision medicine promises to revolutionise patient outcomes and reduce costs for industry but is pharma ready for it? Blue Latitude Health co-founder Head of Strategy Fred Bassett explores the challenges...
ABPI2018
The NHS and ABPI at 70: inching closer to the triple win
The NHS and UK pharma’s ABPI both turn 70 this year. After years of transactional relationships, there’s a will to work more closely - but friction on prices and value...
What pharma marketers can learn from behavioural science
Pharma behavioural science and traditional emotional marketing create a powerful mix of techniques that have impact on real lives....

Infographics