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Advertising news in brief

Our weekly round up of healthcare advertising stories

Traditional advertising spend falls

The slowdown in consumer spending is having a knock-on effect on media companies with data from Thomson Intermedia revealing a 5 per cent fall in advertising spend for the three months to the end of June. Spending on advertising was also 5 per cent lower than in the first quarter of 2005. Thomson said the figures made ìdisappointing readingî and ìoffered further evidence of waning consumer confidenceî. Internet advertising was the only growth area with spending on display ads, classifieds and searches up 5 per cent to £181m. Print advertising remained flat at £1.2bn. Spending on every other medium including television, radio, direct mail and cinema fell during the period.

Marie Curie fundraiser

In an attempt to bolster revenues and raise its profile, Marie Curie Cancer Care (MCCC) is launching a second annual fundraising campaign. The charity, which runs a fundraising campaign in March each year, is planning a second annual effort having been approached by accessories designer Ollie & Nic. A special edition handbag designed by Ollie & Nic will form part of the new MCCC campaign targeting women's consumer press. The limited edition Star Bag, which will be available from October until Christmas, will cost £50 with £5 from each sale going to MCCC. The charity hopes to raise at least £2,500.

Novartis takes different approach

Novartis has appointed Grey London and Saatchi & Saatchi to handle the advertising campaigns for its over-the-counter drugs. The account had previously been split globally with Euro RSCG handling business in the UK. The move follows Novartis' decision to stop using local agencies; from now on products available internationally will be marketed by global agencies. Euro RSCG will retain the Nicotinell account, with Grey handling Lamisil and Saatchi & Saatchi working on a global brief for Voltarol.

2nd September 2008


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