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Advertising news in brief

Our weekly round up of healthcare advertising stories

Creative juices

The British Heart Foundation (BHF) is talking to the Department of Health about a potential collaboration on two distinct anti-smoking campaigns. Both are currently running hard-hitting campaigns warning of the dangers associated with smoking including heart disease, impotence and the increased incidence in women of cellulite, bad breath and wrinkles.

The BHF is in talks with R Rainey Kelly Campball Roalfe/Y&R and Lowe about the creation of the new campaigns. Both agencies are currently working on projects for the BHF; RKCR is working on a Valentine Appeal for 2006 aimed at emphasising the need to fund heart nurses in the UK, while Lowe is creating a campaign to follow the success of `Well Fit' in 2004, which focused on children and inactivity.

Get your parachute on

Asthma UK is targeting London's advertising industry in an attempt to encourage group bookings for a charity parachute jump. As part of the campaign by Claydon Heeley Jones Mason, small purple parachutists will be distributed in London's Soho.

2nd September 2008

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