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Agnitio wins Bayer Schering contract for EU

Bayer Schering selects Agnitio's closed-loop marketing software suite for several of its key brands on the European market

German-headquartered Bayer Schering has selected Agnitio's closed-loop marketing software suite (CLM) for several of its key brands on the European market.

Agnitio is an international CLM software developer providing their clients in both Europe and the US with an "end-to-end solution", including CRM integration with leading system providers.

Agnitio's CLM software suite will enable each Bayer Schering sales rep to engage clients in a more interactive and personalised way.

The co-operation between Bayer Schering and Agnitio is aimed at differentiating several of Bayer Schering's key brands in the portfolio from market competitors.

Morten Hjelmso, CEO of Agnitio, said of the deal: "Campaigns implemented in our closed-loop marketing system will allow companies to create a greater impact and increase the awareness of their drug's key benefits. Every campaign can easily be adapted to individual needs and will allow companies to develop and monitor strategic campaigns based on inputs from sales reps and customer behaviour."

7th January 2008

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