Former founder and joint CEO of Virgo Health Angie Wiles has launched The Difference Collective, a first-of-its-kind virtual health communications ‘collective’.
Its virtual model will see it connect freelancers with healthcare clients to deliver short-term projects without the traditional concerns that comes with freelance work, including payment risks, skills atrophy and inadequate access to tools and resources.
“Throughout my career I’ve felt my work-life balance has been constantly challenged by set working rules and rigid agency constraints, and have been saddened to see the wealth of senior talent that has been lost to the industry due to inflexible and restrictive working policies,” commented Angie Wiles, founder of The Difference Collective.
“By providing the best independent talent with the flexibility and digital infrastructure they need, clients can now access the best of the best collectively and at short notice without it costing the earth.”
The Difference Collective will use a digital platform to connect clients with its associate members, all recommended and vetted by a comprehensive review process so ‘clients can be confident that they are working with the best in the business’.
“The beauty of the Collective is that you can feel part of something bigger and tap into the resources and support of a ‘non-agency’ without having to commute into an office or commit to rigid working hours,” said Mara Potter, a consultant at The Difference Collective.
“I’m genuinely excited about the way the industry is changing and believe the leaner, more streamlined virtual structure will appeal to clients and will motivate talented people who want to work differently.”
Officially launched just a week ago, the company has already hosted its first client-freelance project with assignments covering launch preparation, repositioning communications and corporate communications.