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Ashfield Health merges agencies to create Mind+Matter and Ashfield MedComms

Ashfield Health has announced a major rebrand

Ashfield Health has announced a major rebrand, shedding its previous Ashfield Healthcare Communications name and launching two new agencies – Mind+Matter and Ashfield MedComms.

Ashfield Health has merged UK-based agencies Ashfield Digital and Creative and Pegasus with US-headquartered Cambridge BioMarketing to form Mind+Matter.

This newly formed agency will work across a range of specialist areas, including consumer wellness, established pharma and rare and novel therapies.

Meanwhile, Ashfield MedComms unifies over 700 creatives, scientists, strategists and client partners under one scientific and medical communications agency.

It will be headed up by regional Ashfield Health presidents Richard Lawrence and Matt Jacobson.

They will report to recently appointed Ashfield Health global president Amar Urhekar (pictured above, left).

“Ashfield Health is now designed to respond better and quicker to the new challenges our clients face. We encourage independence and entrepreneurialism in our specialist agency teams but also have the unique ability to work as one team when needed,” said Urhekar.

“By unifying around our common purpose of make it matter, we have stronger connections that enable us to scale rapidly and provide our clients with tailored expert teams,” he added.

Ashfield Health is one of three newly formed business units at Ashfield, alongside Ashfield Advisory and Ashfield Engage.

Ashfield Advisory combines healthcare advisory and consulting businesses, which will focus on accelerating business performance.

Ashfield Engage is a ‘single strategic engagement partner’ working across five areas – commercial, patient solutions, medical affairs, market access and event experience.

The decision to form the three new business units was made to enable greater collaboration between Ashfield’s experts, the company said in a statement.

“Our business has evolved in recent years due to a number of strategic and complementary acquisitions, and our new structure tells a simpler, stronger story,” said Ryan Quigley (pictured right), chief operating officer of Ashfield and UDG Healthcare.

“Our integrated offering will allow us to better meet clients’ needs, tackle their challenges with ingenuity and create tangible solutions,” he added.

12th February 2021

From: Marketing

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