Please login to the form below

Not currently logged in
Email:
Password:

AstraZeneca backs heart website

Works with charity HEART UK on How Young My Heart
AZ

AstraZeneca has collaborated on the development of a new website that aims to encourage more people to discuss the health of their heart.

The company worked with cholesterol charity HEART UK on the How Young My Heart website, where users can take a one-minute questionnaire to find out what age their heart could be.

Commenting on the campaign, Lisa Anson, country president, AstraZeneca UK and Ireland, said: “Many people are totally unaware of their heart health, despite more than half of adults in England having raised cholesterol.

“Collaborating with HEART UK, we hope the How Young My Heart campaign will generate more conversation and awareness around the importance and benefits of having a healthy heart.”

She added: “We encourage men and women over the age of 25 and who are interested in the health of their heart to visit the campaign website.”

Each time the questionnaire is completed and shared on Twitter or Facebook with the hashtag #NCM, AstraZeneca will donate 25p to HEART UK, up to a total of £10,000.

HEART UK chief executive Jules Payne said: "The development of the 'How Young My Heart' website has created a great opportunity to talk more about the importance of heart health and the prevention of heart disease in the United Kingdom.”

National Cholesterol Month 2015 - October in the UK - is themed 'The Great Cholesterol Challenge'. It aims to encourage people to pledge to adopt a new healthy habit, and to raise funds for HEART UK.

The charity works to raise awareness of the risks of high cholesterol, which it calls 'the silent killer'. 

Article by
Tara Craig

28th October 2015

From: Marketing

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
GCI Health

GCI Health London is a young, vibrant powerhouse in the European industry with a mission to redefine healthcare communications, starting...

Latest intelligence

The gene therapy revolution
Gene therapies are bringing new hope for many people with diseases caused by genetic disorders...
PM Society Digital Awards – the power of together
Our chief executive, Emma Statham, writes about the value of awards and the power of together....
Seduction_feature_image_thumb.jpg
Seduce anyone in four simple steps
You know the health of the global economy is dependent on our ability to seduce one another – don’t you? And you know that we need to be able to...

Infographics