Please login to the form below

Not currently logged in
Email:
Password:

AstraZeneca launches diabetes lifestyle campaign

Aims to support people with type 2 diabetes in becoming more active
AstraZeneca

AstraZeneca hopes to raise awareness of the importance of an active lifestyle in successful diabetes management through a new online initiative.

The Anglo-Swedish biopharmaceutical firm has teamed up with the Diabetes Hand Foundation to launch the campaign, Everyday Steps, which aims to encourage people with type 2 diabetes to introduce walking into their treatment plan.

Topher Brooke, AstraZeneca's vice president for diabetes, said: “A successful type 2 diabetes treatment plan not only includes medication, but lifestyle and behaviour modifications like diet and exercise.

“Our aim is to offer people the tools and resources that will help empower them to manage their disease in a variety of ways.”

The walking guide, which is available at www.everydaystepsguide.com, offers tips on creating and maintaining a walking regimen, such as setting up goals and a reward scheme, walking with friends and creating a tailored music playlist to listen to while on route.

Cynthia Rogers a community manager for TuDiabetes.org said the role of exercise in helping improve diabetes management is a popular topic on the online diabetes forum, with many finding it difficult to start and maintain an exercise routine.

She added: “The Everyday Steps guide provides a lot of useful information about how to individualise a walking routine so that it fits a person's preferences and lifestyle. And that's the key for long-term success.”

Diabetes affects approximately 29.1 million people in the US, with type 2 diabetes accounting for 90-95% of diagnosed cases.

Article by
Rebecca Clifford

7th April 2016

From: Marketing

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
CSafe Global

CSafe Global is the only global provider of a full line of cold chain solutions and is the world’s largest...

Latest intelligence

Report: Achieving launch excellence in the challenging healthcare markets of today
Our in-depth report is based on original data and expert interviews, which coupled with our own experience, ensures we give you the best recommendations for achieving launch success in challenging...
What is blockchain and why should i care - Richard Springham
Four Health - Emerging Technologies The power of blockchain lies in the fact it can prove that a unique event occurred at a certain time with out the need to...
NHS medicines optimisation milestone
Steve How, Paul Midgley and Oli Hudson, of the Wilmington Healthcare Consulting Team, explore the implications of Adalimumab’s recent European patent expiry...

Infographics