Please login to the form below

Not currently logged in
Email:
Password:

AstraZeneca partners with cooking website

AstraZeneca has entered into a partnership with Food University, a web-based culinary platform, to discuss healthy eating in support of the company's cholesterol drug Crestor

AstraZeneca (AZ) has entered into a partnership with Food University, a web-based culinary platform, to help educate consumers about healthy eating in support of the company's medication Crestor (rosuvastatin calcium), which is approved to lower cholesterol in combination with diet and exercise.

The partnership "aims to empower people to take control of their health by showing how even small changes, like incorporating more low-cholesterol foods into their diet, can make a big difference," the company said. "AstraZeneca hopes the information and tools provided through the Food University partnership will help people learn how to integrate healthy eating and cooking habits into their everyday routines."

Launched to coincide with National Nutrition Month in March, the partnership will include a video series in which Food University chefs provide cooking demonstrations and offer tips and recipes for healthy meals.

In addition, the recipes will be included from AZ's website for Crestor, which already offers visitors some healthy eating tools, including a seven-day, low-cholesterol meal planner.

Crestor, a "super-statin" launched in 2003, has been one of AstraZeneca's top-selling products, bringing in $4.5bn in 2009.

14th March 2011

Share

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
BASTARD . LONDON

BASTARD . LONDON collaborates with you to amplify brand ideas into a visual brand language that resonates and engages with...

Latest intelligence

patients
Retaining reader value in plain language summaries of clinical studies
Balancing the risk of misinterpretation with the public’s ability to understand simplified plain-language summaries...
Can we talk about the ego-bias and chemicals influencing your target audience’s behaviour?
Over the Summer, the Page & Page team became fascinated by two books on this very subject. Two books from one author, Dean Burnett, an eminent neuroscientist, lecturing at Cardiff...
Paris
Making Europe a leader in bioscience: boosting trust and opening minds
A vision of Paris as Europe's leading hub for life sciences innovation...

Infographics