Please login to the form below

Not currently logged in

Bedrock Group rebrands as Resonant Group

The rebrand reflects a new direction for the organisation, ten years after it was originally founded

Medical communications organisation Bedrock Group has announced that it will rebrand as Resonant Group, ten years after it was originally founded.

The rebrand reflects a new direction for the organisation as part of its growth plans and ambition to add other disciplines and services to its roster.

Currently, the group includes Origins Insights – a health insights agency – and Bedrock Healthcare Communications, which has a ‘forward-thinking, audience-centred, creative approach to medical communications’.

Both Origins Insights and Bedrock Healthcare Communications will keep their company names and identities, becoming the first two companies within the Resonant Group.

“Over the past decade, our business has developed significantly to serve the increasingly complex pharmaceutical and biotech industry. Rebranding as Resonant Group reflects our objective to provide the best, most impactful communication solutions for tomorrow’s world,” said David Youds (pictured above), founder and chief executive officer of Resonant Group.

“There’s never been a better time to be an independent agency group. Free of the constraints which bind so many network agencies, we are perfectly placed to evolve and enhance services, with client experience front of mind,” he added.

Article by
Lucy Parsons

6th April 2021

From: Marketing



PMEA Awards 2020

COVID-19 Updates and Daily News

Featured jobs


Add my company

Triducive are a strategic healthcare consultancy who produce communications that have practical, dynamic application that encourage behaviour change because of the...

Latest intelligence

Oh no… not more training
Paul Hutchings, founder of fox&cat, discusses ways to help your team manage pressure in a more human, pressure-centric and engaging way...
InSite Events™ National Pharma Meeting: A Customer Story
How our client leveraged Impetus Digital’s white-glove service, 360° coverage and care, and award-winning InSite Events™ platform to successfully transfer their annual national meeting online....
Fear or encouragement, which is best to drive behaviour change?
The communications industry depends on fear of the perceived loss of something, in order to create the hope found in a product benefit. But, if if left too long unchecked,...