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Biogen Idec launches online multiple sclerosis programme

MS Blueprint aims to help people with MS develop a personalised support plan
Biogen Idec MS Blueprint

Biogen Idec has launched a new online programme to support multiple sclerosis (MS) patients by helping them develop a personalised support plan., which encourages those impacted by MS to focus on activities that could bring happiness to their day-to-day lives, allows users to set goals and create personalised activity plans.

The aim is to help them feel more positive and reduce their stress levels, and the tools are backed up with information about living with the chronic condition.

MS Blueprint was inspired by Gretchin Rubin, author of The Happiness Project and ambassador for Biogen's programme, and her approach to creating a more contented life.

Commenting on the programme, to which she provides tips and advice, Rubin said: “Much like my happiness project has allowed me to focus on the positive and bring more joy to my life, the MS Blueprint programme is designed to do the same for the MS community.

“I believe every small step - including the activities achieved through MS Blueprint - is a victory toward living a more enjoyable life. When you feel every day reflects how you want your life to be, that's when you're truly happiest.”

Biogen's partners for the project include a number of MS organisations, including the International Organisation of Multiple Sclerosis Nurses (IOMSN).

Its president elect Megan Weigel said: “We believe in an overall wellness approach to caring for people living with MS. We know first-hand that everyone's experiences living with MS are different, and we encourage each individual to develop their own customised MS Blueprints with activities that are right for them, to suit their specific wants and needs.”

For Biogen the site's launch comes shortly after its new long-acting therapy for MS, Plegridy, was approached by the FDA, adding to its strong standing in the therapy area. 

Article by
Kirstie Pickering

17th October 2014

From: Marketing



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