Please login to the form below

Not currently logged in
Email:
Password:

Blue Rubicon buys Open Road

Acquisition creates an ‘independent powerhouse’, say the agencies.
Blue Rubicon Open Road

Blue Rubicon, which recently opened offices in Doha and Dubai, plans to extend its existing strategic, corporate and crisis communications offer through its acquisition of London agency Open Road.

The newly combined business will boast 200 staff and be 'capable of advising at the most senior levels across the world's leading businesses and institutions', Blue Rubicon and Open Road said in a joint statement.

In addition to strengthening existing offerings, the company plans to add new capabilities, including public affairs, employee engagement and healthcare communications in the UK, along with, hopefully, supporting clients in Brussels and Washington in the future.

“We're bringing together two independent consultancies with a similar mind-set, approach, reputation and strategic communications offer,” said Blue Rubicon CEO, Gordon Tempest Hay.

“Without question, Open Road is the stand-out independent political and regulatory advisory firm in the market and we're delighted to have them become part of the Blue Rubicon family.”

While forming part of the Blue Rubicon family, Open Road will initially retain its name and location.

“We believe we have found the perfect partner in Blue Rubicon. We are very excited about the synergies between the two agencies and about what we believe we can achieve together,” said Graham McMillan, Open Road CEO, who will report to Tempest Hay.

The acquisition is the latest step in Blue Rubicon's strategy of investing in important markets as it works to become a global leader in transforming and enhancing reputations.

Further international expansion is expected in the coming year, Tempest Hay told PMLiVE: “We hope to open offices in Singapore, Brussels, DC and possibly NYC in the future”.

“We'll be focused on achieving a successful integration of the consultancies over the months to come. Our first priorities will be bringing the teams together as part of a family that is able to advise holistically across the full landscape,” he said.

Article by
Tara Craig

14th February 2014

From: Marketing

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
90TEN

90TEN is an award-winning healthcare communications consultancy that puts people at the heart of everything we do. Our Life.Changing. campaigns...

Latest intelligence

50 questions for delivering an exceptional healthcare brand experience
Our 50-question brand planning checklist for healthcare ensures you deliver an exceptional experience, based on what your stakeholders want and need...
The brand strategy revolution
Introducing a new tool for developing a stakeholder-centric brand, based on the experience your patients and their HCPs want and need....
How Medisafe is using AI to improve patient adherence
Dina Patel speaks to Omri Shor, Co-Founder and CEO of Medisafe, to find out how his medication management app is tackling the problem of poor adherence....

Infographics