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BOBI Awards 2008

BHBIA celebrates the very best of business intelligence
Group of attendees

Quality business intelligence is the cornerstone of effective marketing and work that has that special something, or 'X factor', can lead to truly outstanding results.

The British Healthcare Business Intelligence Association (BHBIA) held its second Best of Business Intelligence (BOBI) Awards on April 21 at The Grove, an 18th century house set in 300 acres of Hertfordshire parkland.

The scheme recognises best practice in healthcare business intelligence, market research and sales research.

Around 230 guests attended to celebrate award-winning work from six panel-judged categories and individual achievements in four peer-judged categories. The compere for the evening was Dr Phil Hammond.

There was a broad spectrum of winners but two companies notably did the double. Synergy Healthcare Research picked up Best Sales/Marketing Effectiveness Research and Excellence in Communication Research. Adelphi won Best Customer Insight and Rachel Medcalf, the companyís UK managing director, was recognised for Business Intelligence Excellence. Nick Voysey of Janssen-Cilag picked up the equivalent award on the industry side, while Dan OíBrien from Schering-Plough was awarded Best Industry Newcomer.

Rachel Taft, of Cegedim Strategic Data, was recognised as Best Agency Newcomer. She also won the BHBIAís X Factor revue with a show-stopping performance of ëSuspicious Mindsí, ably backed by Paul Goodman of medeConnect and Steve Wilks from IMS.



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Best Customer Insight
Sponsored by: Novartis

Winner
: IN THE PSYCHIATRIST'S CHAIR by AstraZeneca UK & Adelphi Research UK



L-R: Adrian Crawley, AstraZeneca; Rebecca Marshall-Clarke, Adelphi; Colin Wilson, Novartis (sponsor)




Most Innovative Approach

Sponsored by: medeConnect

Winner: HEARTY RESEARCH WITH A TWIST TURNS UP HEAT FOR SLIMMERING BRAND by Bristol-Myers Squibb, sanofi-aventis & Insight Research Group



L-R: Louise Shearer, medeConnect (sponsor); Sally Burgess, sanofi-aventis; Heike Baumlisberger (collecting on behalf of Kristen Broome), BMS; Natasha Barretto, Insight Research

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The ëMore for Lessí Award

Sponsored by: Schering-Plough

Winner: BUSINESS INTELLIGENCE FORECASTING AN EASIER LIFE FOR MARKETING by Abbott



L-R: Steve Johnstone (collecting on behalf of Tom Coward), Abbott; Gordon Coutts, Schering-Plough (sponsor)




Best use of Secondary Data
Sponsored by: Cegedim Strategic Data

Winner: HOW 19 YEARS OF TRACKING DATA CREATES FUTURE SUCCESS by Synovate Healthcare



L-R: Fiona Harvey (collecting on behalf of Kim Lodge and Rebecca Webster), Synovate; Kate Marlar, Cegedim Strategic Data (sponsor)




Excellence in Communication Research
Sponsored by: Brand Health International

Winner: DIFFERENTIATING TO KEEP A SHARE OF THE PIE IN THE ANTI-OBESITY MARKET by Abbott & Synergy Healthcare Research



L-R: Matt Green, Abbott; Sue Thamia, Synergy; Jon Chandler, Brand Health International (sponsor)

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Best Agency Newcomer
Sponsored by: sanofi-aventis

Winner: RACHEL TAFT, CEGEDIM STRATEGIC DATA



L-R: Rachel Taft, Cegedim; Amanda Flanagan, sanofi-aventis (sponsor)




Best Industry Newcomer
Sponsored by: Synergy Healthcare Research

Winner: DAN O'BRIEN, SCHERING-PLOUGH LTD



L-R: Jon Freeman, Synergy; Dan OíBrien, Schering-Plough; Sue Thamia, Synergy (sponsor)




Business Intelligence Excellence ñ Agency

Sponsored by: Boehringer Ingelheim

Winner: RACHEL MEDCALF, ADELPHI RESEARCH UK



L-R: Rachel Medcalf, Adelphi; Alison Buchanan, Boehringer Ingelheim (sponsor)




Business Intelligence Excellence ñ Industry

Sponsored by: The Consortium

Winner: NICK VOYSEY, JANSSEN-CILAG LTD



L-R: Nick Voysey, Janssen-Cilag; Marie Harrison, The Consortium (sponsor)

12th May 2008

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