Please login to the form below

Not currently logged in

Braille Smartwatch among D&AD Black Pencil recipients

Paralympic work also picks up the awards' highest accolade

Serviceplan DOT first Braille Smartwatch

Serviceplan’s creative campaign for DOT, the first Braille smartwatch, was one of just five Black Pencil awards handed out at last week’s D&AD 2017.

The work for Dot Incorporated by the German agency, along with its Korean arm, joined work on the Paralympics, road safety and Swedish tourism in picking up D&AD’s highest accolade.

D&AD CEO Tim Lindsay said: “What an outstanding year for creativity. Five Black Pencils, all hugely deserving of the Award. What unites them is a clear desire to create a better world, whether it’s promoting diversity, safety or inclusivity but what is really fantastic is that they win this coveted award for their craft.

“Proof that creativity as a force for good lives outside of a single category but has become an all-encompassing theme.

Paralympics Channel 4 Meet The Superhumans

There were two Black Pencils for UK television station Channel 4’s We’re the Superhumans campaign for the Paralympics, carried out by 4Creative and Blink, and for Clemenger BBDO Melbourne’s Meet Graham work for the Transport Accident Commission Victoria.

INGO Stockholm The Swedish Number

Also rewarded was INGO Stockholm for The Swedish Number, a campaign for the Swedish Tourist Association that allowed anyone around the world to speak with a Swedish person on the phone about the country.

The D&AD Awards were held last week at the Troxy in London and full results can be found here.

Article by
Dominic Tyer

3rd May 2017

From: Marketing



Featured jobs

Subscribe to our email news alerts


Add my company
infill healthcare communication

infill is a dynamic and innovative, international healthcare agency with >25 years' experience in delivering healthcare communication, medical education and...

Latest intelligence

The Biosimilar Challenge
How health behaviours and clinical outcomes are related
When HCPs understand patient activation levels they can actively guide patients towards more confident self-management of diverse health concerns....
The Periodic Table of Healthcare Communications
The definitive framework for building healthcare communication strategies and plans. Covering Brand Planning, Customer Experience and Multi-channel Marketing....