Serviceplan’s creative campaign for DOT, the first Braille smartwatch, was one of just five Black Pencil awards handed out at last week’s D&AD 2017.
The work for Dot Incorporated by the German agency, along with its Korean arm, joined work on the Paralympics, road safety and Swedish tourism in picking up D&AD’s highest accolade.
D&AD CEO Tim Lindsay said: “What an outstanding year for creativity. Five Black Pencils, all hugely deserving of the Award. What unites them is a clear desire to create a better world, whether it’s promoting diversity, safety or inclusivity but what is really fantastic is that they win this coveted award for their craft.
“Proof that creativity as a force for good lives outside of a single category but has become an all-encompassing theme.
There were two Black Pencils for UK television station Channel 4’s We’re the Superhumans campaign for the Paralympics, carried out by 4Creative and Blink, and for Clemenger BBDO Melbourne’s Meet Graham work for the Transport Accident Commission Victoria.
Also rewarded was INGO Stockholm for The Swedish Number, a campaign for the Swedish Tourist Association that allowed anyone around the world to speak with a Swedish person on the phone about the country.
The D&AD Awards were held last week at the Troxy in London and full results can be found here.