Please login to the form below

Not currently logged in
Email:
Password:

BRIC doctors increase social networking

Physicians in the emerging BRIC countries are incorporating social networks and online communities into their professional resources, according to a study from Manhattan Research

Physicians in the emerging BRIC (Brazil, Russia, India, China) countries, particularly in Russia and India, are incorporating social networks and online communities into their professional resources, according to a study from Manhattan Research.

This trend is likely due in part to user-generated content from peers filling a gap in the availability of online clinical resources in some of these high growth pharma markets, it said.

Among physicians who are already online for professional purposes in Russia and India, more than half have used a social network or online community for a professional reason in the past year.

Adoption is more moderate in China and Brazil; however physicians in these countries are stronger users of social networking for their work and learning than those in more mature pharma markets, such as Canada and Japan.

Monique Levy, vice president of research at Manhattan Research, said: "It's fascinating to watch physician social media in different markets. In the US and Europe, it has grown very slowly mostly because physicians are highly satisfied with the clinical content they already access online.

"However, in less mature content markets – where physicians are still hungry for clinical information and peer knowledge – these networks are thriving."

The findings come from Manhattan Research's Taking the Pulse BRIC study.

1st June 2011

Share

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Merrill Brink International

Merrill Brink International is a leading provider of life sciences, legal, financial, manufacturing and corporate language solutions for global companies....

Latest intelligence

The power of communication: Engaging diverse groups in healthcare
Humans are diverse and communications to engage us need to be inclusive. It’s no longer about talking to a group, a cohort or an imagined section of society - especially...
Building the hospital of the future
Senior Consultant Leah Carlisle explores the growing trend of virtual hospitals and what it takes to develop a holistic digital ecosystem centered on the ultimate patient experience....
Why people join a clinical trial
To understand why people decide to take part in clinical trials, you first need to understand how people make decisions....