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Buildings light up pink for breast cancer

Part of 'Wear it pink' day for  Breast Cancer Campaign

Wear it pink 

Several landmark buildings in the UK were lit up pink last week to promote Breast Cancer Campaign's 'Wear it pink' day.

Blackpool Tower, Coventry Cathedral and London's MI6 building were among iconic structures lit up with pink lights on Wednesday October 23 to promote 'Wear it pink' day the following Friday, which saw thousands of people across the UK wear an item of pink clothing to raise money for the charity.

Billed by organisers Breast Cancer Campaign as 'Britain's biggest, pinkest fundraising day', the annual event involved participants donating £2 each to the breast cancer charity.

Wear it Pink has been running for 10 years, raising more than £23m to date, including £2.1m last year when hundreds of thousands of people took part. Participants ranged from breast cancer survivors and their families to scientists and researchers.

Keen to have as many people involved as possible, Breast Cancer Care provided a range of resources and outlined ideas for fundraising, targeting those at home, at work and even at school.

Suggestions other than simply wearing pink ranged from baking and selling pink cupcakes to running a 'big pink quiz' or hosting a karaoke party featuring pink-themed songs.

One in eight women will be diagnosed with breast cancer during their lifetime, said Breast Cancer Care, making fundraising all the more important.

“We think everybody who joins the fight is a hero, from people affected by breast cancer, to our scientists and all our amazing fundraisers,” the charity said.

Article by
Tara Craig

29th October 2013

From: Marketing, Healthcare

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