Please login to the form below

Not currently logged in
Email:
Password:

CAHG and Diaceutics launch new consultancy

Bioceutics will provide marketing and education consultancy specific to personalised healthcare

Two leading healthcare marketing companies have launched a new firm to provide marketing and education consultancy specific to personalised healthcare.

Healthcare communications company CAHG and Diaceutics, a specialist in personalised healthcare consulting, software and services, will combine their strengths in the new business named Bioceutics.

The new firm differs from traditional pharmaceutical marketing offerings, according to its founders, in that it addresses a need to provide an integrated business model involving a wide variety of stakeholders to better address a patient's specific, personal needs.

This model will focus on how a patient's journey from symptoms through diagnosis to treatment can be altered when new tests are introduced and when stakeholders receive additional communications and education.

"While some in the industry see diagnostics and patient stratification as adding complexity, we see diagnostics as a way to engage the patient and physician more deeply in each patient's treatment management," said Sanna Paakkonen, Bioceutics' senior VP and managing director.

Suri Harris, Bioceutics' executive VP, strategic planning and new ventures, commented on the changing landscape of personalised healthcare.

"If the first decades of personalised healthcare were about translation of the new science into therapies and tests, the next decade requires a greater focus on how novel therapies and tests will be used to transform the care pathway," she said.

"Not many have realised that with the arrival of personalized healthcare, the marketing challenge has changed forever,” added Harris.

Article by
Tara Craig

13th December 2013

From: Marketing

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Real Science Communications

Real Science Communications is a scientific centre of excellence, infusing credibility and scientific rigour into the conversations around health and...

Latest intelligence

PM Society Digital Awards – the power of together
Our chief executive, Emma Statham, writes about the value of awards and the power of together....
Seduction_feature_image_thumb.jpg
Seduce anyone in four simple steps
You know the health of the global economy is dependent on our ability to seduce one another – don’t you? And you know that we need to be able to...
What Would Jeremy Do? : Assessing the impact of a Corbyn-led Labour government
GK Strategy are delighted to announce the launch our latest briefing paper entitled ‘What Would Jeremy Do? Assessing the impact of a Corbyn-led Labour government’....

Infographics