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Carsten Edwards joins Ogilvy Healthworld

Carsten Edwards will be joining Ogilvy Healthworld Market Access as managing partner in June 2011

Carsten Edwards will be joining Ogilvy Healthworld Market Access as managing partner in June 2011.

Ogilvy Healthworld Market Access is the new London hub for Ogilvy CommonHealth Worldwide's specialist market access services – creating a global market access service.

Ogilvy Healthworld Market Access offers a range of in-market, regional and global market access services. These complement Ogilvy Healthworld's established disciplines to deliver consistent value messages to all stakeholders that have an influence over access to medicines.

These disciplines include clinical trial recruitment and retention, brand planning, advertising, medical marketing communications and public relations.

Carsten joins Ogilvy Healthworld Market Access from Chandler Chicco Companies where he held the position of managing director for Brandtectonics Access. Prior to this, Carsten worked for Bristol Myers Squibb, where he held the position of customer marketing manager.

In this role he provided a critical contribution to the early commercialisation phase of key product launch programmes, including those in the field of oncology, immunology, virology, cardiovascular disease and diabetes.

Commenting on Carsten's appointment, Gloria Gibbons, president: EMEA, AP, Latina of Ogilvy CommonHealth Worldwide said: "Carsten brings to our global and London-based teams significant expertise and a great track record in delivering outcomes driven market access solutions for his clients."

"At Ogilvy Healthworld Market Access we believe that market access should be at the heart of commercialisation strategies, and this is reflected in our comprehensive services and unique management structure. With a managing partner of access services and a managing partner of access operations, we construct and deliver best-in-class programmes that consider all the tools and channels that can influence payer decision making," she added.

In his role at Ogilvy Healthworld Market Access, Carsten will be responsible for working in partnership with the London and US based teams to deliver access programmes and initiatives that meet the ever-evolving market access needs of the industry.

3rd May 2011

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