Please login to the form below

Not currently logged in
Email:
Password:

Catalyx and Health Agency form strategic partnership

Will create targeted healthcare campaigns with crowdsourced intelligence
Catalyx Guy White

Marketing strategy consultancy Catalyx has formed a strategic partnership with Health Agency, an international healthcare advertising firm based in Switzerland.

The deal will see the two companies collaborate on healthcare campaigns with the aim of providing a new strategically-focused digital and marketing service.

Guy White (pictured), founder and chief executive of Catalyx, said: “At Catalyx, we harness the collective intelligence of crowds; to uncover insight, create content, stimulate innovation and build strategic direction.

“By partnering with Health Agency, and gaining access to their healthcare expertise, we can create campaigns that speak to clients' and physicians' needs and desires far more effectively than a traditional agency could.”

The crowdsourcing consultancy was launched by White in May 2012 with offices in Geneva and London, and its clients include Braun, Medtronic and Procter & Gamble.

Health Agency operates in the pharmaceutical, over-the-counter and fast-moving consumer goods sectors, and offers healthcare communication, design, digital marketing and corporate communications services to clients worldwide.

Within life sciences the advertising firm specialises in rare diseases, oncology and medical device communications.

Its managing director Kate Worobey-Tourtchaninoff said: “We are delighted to partner with Catalyx to bring something new to the healthcare communications sector.

“The insights, analysis and real-time measurements that Catalyx provides complements our campaigns beautifully.

“This partnership will enable us to meet the complex, multifaceted needs of healthcare organisations - we can't wait to get the ball rolling.”

Article by
Rebecca Clifford

19th May 2016

From: Marketing

Share

Tags

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Cello Health

Cello Health are expert navigators, helping healthcare clients uncover hidden insights, explore scientific options and make difficult strategic choices...

Latest intelligence

Delivering true value: what does it mean for KAM in cancer care?
Lisa Alderson, Business Development Director at Wilmington Healthcare, explores the challenges that pharma’s KAM teams face in engaging with the NHS and how they must evolve...
Pharma M&A
Pharma funding and M&A in 2020
Why pharma M&A has continually bucked the trend...
Behaviour change through medical education: How can we turn aspiration into reality?
Practical, evidence-based insights into a CME process that aims to effect measurable behaviour change...

Infographics