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CDM Group re-brands non-US businesses

Develops platform for agencies to focus on growth

CDM Group re-brands non-US businessesCDM Group has carried out a rebrand of its businesses outside the US by creating a platform to focus on growth.

The development affects the healthcare advertising group's operations in Paris, Munich, Barcelona, Milan, Montreal and Sao Paulo, each of which will operate under the “Come Grow With Us” platform. 

Jon Lee, managing director of CDM London, described the new banner as a “natural platform” for the agency's clients.

“Growth is ultimately what our clients seek for their brands – whether in terms of sales, revenue or market share,” he said. 

The exclusion of the US operation from the re-branding was because CDM is sufficiently well-known there, CDM Group managing partner, director of global operations Eric Berkeley told PMLiVE. 

“We realised that CDM was not as well known in other countries, and we needed a banner that would differentiate us from the competition,” he said. 

The re-branding has involved redesigning both the website and the offices.
“Everything that the client sees will convey a sense of growth,” said Berkeley. 

The CDM Group was founded in 1984, and since 1987 has been a wholly owned company within the Omnicom Group.  It is currently looking at entering the Chinese market, Berkeley told PMLiVE.

Article by
Tara Craig

19th September 2013

From: Marketing



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