Please login to the form below

Not currently logged in
Email:
Password:

Chatshow legend to back NHS campaign

The NHS is driving forward a campaign to improve the level of dignity afforded to elderly patients and have recruited renowned chatshow host, Sir Michael Parkinson, to raise its profile.

The NHS is driving forward a campaign to improve the level of dignity afforded to elderly patients and have recruited renowned chatshow host, Sir Michael Parkinson, to raise its profile.

Parkinson has been appointed as the National Dignity Ambassador for the NHS after it was revealed that old patients are not treated with enough respect when using the healthcare system. The announcement was made at the launch of a National Dignity Tour at Guys and St Thomas's Hospital, London.

Care services minister, Ivan Lewis, said that old people and their families too often feel that their experiences in the health service are of an unacceptable standard.

"We have made progress but this has to be a long-term partnership between government, managers, front-line staff, families and the wider community to ensure dignity and respect are at the heart of care in NHS wards, care homes and home care services," he said. "Our Dignity in Care campaign has struck a real chord with older people."

Dignity in Care was launched by the care services minister in 2007 to help equip and inform people to enhance the level of dignity patients are treated with in the NHS. Further measures are now being implemented, which include making the issue a high priority alongside quality of medical care and recruiting more volunteers to serve as dignity champions.

"Dignity is about being treated as an individual with respect and compassion," said Parkinson. "I intend to use my role to make a real difference and ensure the issue of dignity moves to the heart of all NHS and care services."

21st May 2008

Share

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Virgo Health

Virgo Health is an award-winning global healthcare communications and medical education agency comprising specialists with some of the best skills,...

Latest intelligence

NEW EU DATA PROTECTION REGULATION POISED TO CHANGE DATA PRIVACY LANDSCAPE
NEW EU DATA PROTECTION REGULATION POISED TO CHANGE DATA PRIVACY LANDSCAPE The bold digital clock featured on the EUGDPR (EU General Data Protection Regulation)1 website indicates – to the second...
Health knowledge: Why is it so important?
Health knowledge plays an important role in population health, but by itself is rarely enough to prompt a change in the behaviours that cause the risks....
Personas: a top tool for personalising pharma marketing campaigns
Healthcare customers are calling for greater personalisation in care from providers. Here, we explain why personas are the top tool for ensuring your brand meets this need efficiently and effectively....

Infographics