Please login to the form below

Not currently logged in

Clinicians key to delivering QIPP

Survey shows UK doctors believe a practical approach is essential to improving patient care with limited funds

The results of a survey of over 600 doctors from across the UK reveal the extent to which comprehensive engagement with clinicians will be key to the success of the NHS' QIPP (quality, innovation, productivity and prevention) programme.

The survey, conducted by in February and March, reveals a widespread lack of understanding about the QIPP agenda and the aim to improve both quality patient outcomes and productivity. For example, four in ten clinicians (42 per cent) have not yet heard of QIPP and its reframing of strategic objectives, neither have they been exposed to its specific underlying themes around improving patient care and measurable cost savings.

Of those doctors that knew about QIPP, nine out of ten (87 per cent) do not yet view its introduction as something that will make a positive difference to healthcare.

Dr Tim Ringrose, medical director at, said: "Doctors are passionate about improving patient care, and believe they have a real role in how to redesign care pathways to drive the improvement and efficiencies. The NHS needs to involve and engage clinicians directly in the process and quickly to help meet the financial constraints.

"It obviously requires high levels of cooperation between managers and clinicians to harness innovative methods and changes in working practices, especially in the priority care pathways, such as diabetes, mental health, coronary heart disease and cancer care. Doctors traditionally respond poorly to top-down initiatives; they would much rather be instrumental in designing and implementing localised solutions.

"While the sentiment unearthed by our survey is clear, there is a significant opportunity to harness innovative online engagement channels that have the proven capability to influence clinical behaviour en masse in shorter timeframes than traditional methods and channels."

13th April 2010

From: Healthcare


Featured jobs

Subscribe to our email news alerts


Add my company
M&F Health

M&F Health is a full service communications agency, dedicated to the health and wellbeing sector. We are an independent amongst...

Latest intelligence

How to get rep buy-in for multi-channel
How do you manage a team who may be resistant to change?...
Blog: Digital therapeutics: within our reach?
Digital therapeutics is a hot topic right now. By using digital technology to manage, treat or even prevent chronic conditions, digital therapeutics is promising to revolutionise healthcare. But is this...
figure 1
The valuable brand
Creating value beyond the pill is both possible and increasingly necessary...