Please login to the form below

Not currently logged in
Email:
Password:

Clinicians key to delivering QIPP

Survey shows UK doctors believe a practical approach is essential to improving patient care with limited funds

The results of a survey of over 600 doctors from across the UK reveal the extent to which comprehensive engagement with clinicians will be key to the success of the NHS' QIPP (quality, innovation, productivity and prevention) programme.

The survey, conducted by Doctors.net.uk in February and March, reveals a widespread lack of understanding about the QIPP agenda and the aim to improve both quality patient outcomes and productivity. For example, four in ten clinicians (42 per cent) have not yet heard of QIPP and its reframing of strategic objectives, neither have they been exposed to its specific underlying themes around improving patient care and measurable cost savings.

Of those doctors that knew about QIPP, nine out of ten (87 per cent) do not yet view its introduction as something that will make a positive difference to healthcare.

Dr Tim Ringrose, medical director at Doctors.net.uk, said: "Doctors are passionate about improving patient care, and believe they have a real role in how to redesign care pathways to drive the improvement and efficiencies. The NHS needs to involve and engage clinicians directly in the process and quickly to help meet the financial constraints.

"It obviously requires high levels of cooperation between managers and clinicians to harness innovative methods and changes in working practices, especially in the priority care pathways, such as diabetes, mental health, coronary heart disease and cancer care. Doctors traditionally respond poorly to top-down initiatives; they would much rather be instrumental in designing and implementing localised solutions.

"While the sentiment unearthed by our survey is clear, there is a significant opportunity to harness innovative online engagement channels that have the proven capability to influence clinical behaviour en masse in shorter timeframes than traditional methods and channels."

13th April 2010

From: Healthcare

Share

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
bmore group

OUR PROMISE: BETTER HEALTH FROM TRIAL TO TREATMENT.We are a full service, independent network of specialist agencies under one roof....

Latest intelligence

Genomics integration: can the NHS rise to the challenge?
Experts gather to discuss the UK’s genomic landscape...
London
“Brexit has been a catalyst for UK clinical research... it’s turbocharged change”
The UK clinical trials environment has been transformed in recent years – but can it really buck Brexit’s risks and uncertainties?...
The Future of Pharma sales: fast forward to 2029
Change is inevitable, and necessary, for growth in business....

Infographics