Please login to the form below

Not currently logged in
Email:
Password:

Coming or going

Around the time you'll be reading this, there will be the celebrating (or commiserating) which traditionally accompanies the Best of Health Awards.

TN_IDROLAXThe Idrolax ad, like all the Idrolax ads which have gone before, I love. I know there is no competitive positioning. I know there is no obvious statement of `for whom' and `in what circumstances' and I can't guess the `brand essence', but the lack of formulae is the very thing that makes it refreshing.

We all share in the sense of `naffness', but that adds to the effect. The idea that this icon of kitsch has been equally moved is a charming encapsulation of the message. I know ads like Symbicort tick all the boxes, but here's hoping that campaigns of the future are those, in the words of Fybogel, which encourage you to `expect the unexpected'.

2nd September 2008

Share

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
COUCH.

WE ARE COUCH – a full service medical communications agency. We are a trusted partner; always striving to help make...

Latest intelligence

Fearless Girl cover
25 Women Leaders in UK Healthcare
Women trailblazers helping to shape the future of healthcare (Part 1)...
Fearless Girl cover
25 women leaders in UK healthcare (part 2)
...
Curb your enthusiasm (if you want to impress)
How do you build trust in pharmaceutical marketing? Through what you say, not by how loud you shout....

Infographics