Please login to the form below

Not currently logged in
Email:
Password:

Coming or going

Around the time you'll be reading this, there will be the celebrating (or commiserating) which traditionally accompanies the Best of Health Awards.

TN_IDROLAXThe Idrolax ad, like all the Idrolax ads which have gone before, I love. I know there is no competitive positioning. I know there is no obvious statement of `for whom' and `in what circumstances' and I can't guess the `brand essence', but the lack of formulae is the very thing that makes it refreshing.

We all share in the sense of `naffness', but that adds to the effect. The idea that this icon of kitsch has been equally moved is a charming encapsulation of the message. I know ads like Symbicort tick all the boxes, but here's hoping that campaigns of the future are those, in the words of Fybogel, which encourage you to `expect the unexpected'.

2nd September 2008

Share

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Blue Latitude Health

Blue Latitude Health is a creative marketing consultancy. Founded in 2003, our combination of heritage, approach and capability gives us...

Latest intelligence

patients
Retaining reader value in plain language summaries of clinical studies
Balancing the risk of misinterpretation with the public’s ability to understand simplified plain-language summaries...
Can we talk about the ego-bias and chemicals influencing your target audience’s behaviour?
Over the Summer, the Page & Page team became fascinated by two books on this very subject. Two books from one author, Dean Burnett, an eminent neuroscientist, lecturing at Cardiff...
Paris
Making Europe a leader in bioscience: boosting trust and opening minds
A vision of Paris as Europe’s leading hub for life sciences innovation...

Infographics