Please login to the form below

Not currently logged in
Email:
Password:

Create Health announces relaunch under new creativity banner

Healthcare agency announces relaunch 12 months after management buy-out

Healthcare communications agency Create Health has announced a relaunch under a new creativity banner – ‘Creativity is the Cure’.

Create Health works with brands including Thermo Fisher Scientific, ConvaTec, BD and HOYA and timed the relaunch to coincide with a virtual event headlined by TedX talker and ex-global marketer Anne Thistleton.

The relaunch was announced 12 months after the Create Health management buy-out that was led by managing director Ed Hudson (pictured above, left) and creative director Phil Blackmore (pictured above, right).

“We firmly believe that Creativity is the Cure for the future of healthcare communications – it's behind everything we do at Create Health, and we’re really excited to share this more widely,” said Blackmore.

“Brilliant ideas aren’t just good for business, they make a positive difference to healthcare professionals and their patients,” he added.

In October 2020, Create Health also secured a £500,000 investment from Creative Growth Finance from Creative England.

“Marketing theory is based on the assumption that minds – especially scientific ones – think rationally and make decisions along rational lines. But that’s not true – as is underscored by Mind Science experts like Anne,” said Hudson

“We’ve seen countless times that it’s the truly creative campaigns rather than the rational ones that have the biggest impacts on brand and buying behaviour in healthcare,” he added.

Article by
Lucy Parsons

17th March 2021

From: Marketing

Share

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Videum Health

Videum Health is a premium video platform that offers brands innovative engagement strategies to reach targeted healthcare audiences on a...

Latest intelligence

Menopause-thumbnail.png
Breaking the silence: It’s time to talk about the menopause
Using findings from our latest opinion poll, Vicki Newlove outlines why the hidden landscape of menopause may finally be starting to change....
Committing time to making meaningful connections - top 5 tips
Read the second blog of the series looking at key barriers to effective patient engagement in pharma...
News:
Senior Analytics Specialist joins Research Partnership...