Please login to the form below

Not currently logged in
Email:
Password:

Creative healthcare agency Spoken Brand Narratives launches

Led by founder and managing director Bruce Ritchie

Creative healthcare agency Spoken Brand Narrative has launched this month.

The new agency, which has been in progress for a decade, aims to take a new approach to a traditional creative agency by focussing on thinking and strategy with healthcare professionals around the world. This strives to build brand narratives used to create promotional campaigns.

Bruce Ritchie, founder and managing director, commented: “Pharmaceutical brands are much more complex these days and it's the selling story and not an advert that drives adoption. 

“Our experience has shown that when you co-create that story with healthcare professionals that know the area, you can then build a promotional campaign that drives sales. I don't hear about that happening in existing agencies and so I want to offer this with Spoken.”

The agency runs workshops focussing on issues including brand narrative development, portfolio selling, brand positioning, preparing for a new competitor and developing a multi channel tactical plan.

The Spoken team have undergone a series of successful projects such as improving the sales line of a diabetes brand, boosting an orphan drug and using patient and doctor insight to drive change in a rare disease. 

Article by
Kirstie Pickering

15th April 2015

From: Marketing

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
bmore group

OUR PROMISE: BETTER HEALTH FROM TRIAL TO TREATMENT.We are a full service, independent network of specialist agencies under one roof....

Latest intelligence

Is China ready for a pharmaceutical gold rush?
Some describe doing business in China as akin to the 1990s internet boom – so how stable is its future?...
AstraZeneca’s oncology renaissance
Susan Galbraith played a key role in restoring AstraZeneca’s place in cancer drug development – she talks about the future of oncology and why there’s more to be done to...
Navigating the antibiotic resistance crisis
Blue Latitude Health speaks to Tara DeBoer, PhD, Postdoctoral Researcher and CEO of BioAmp Diagnostics to explore the antimicrobial resistance crisis, and learn how a simple tool could support physicians...

Infographics