Creative healthcare agency Spoken Brand Narrative has launched this month.
The new agency, which has been in progress for a decade, aims to take a new approach to a traditional creative agency by focussing on thinking and strategy with healthcare professionals around the world. This strives to build brand narratives used to create promotional campaigns.
Bruce Ritchie, founder and managing director, commented: “Pharmaceutical brands are much more complex these days and it’s the selling story and not an advert that drives adoption.
“Our experience has shown that when you co-create that story with healthcare professionals that know the area, you can then build a promotional campaign that drives sales. I don’t hear about that happening in existing agencies and so I want to offer this with Spoken.”
The agency runs workshops focussing on issues including brand narrative development, portfolio selling, brand positioning, preparing for a new competitor and developing a multi channel tactical plan.
The Spoken team have undergone a series of successful projects such as improving the sales line of a diabetes brand, boosting an orphan drug and using patient and doctor insight to drive change in a rare disease.