Healthcare communications agency Cuttsy and Cuttsy has created an online initiative to celebrate the achievements of the healthcare industry.
The campaign, Proud to Work in Healthcare (P2WIH), encourages people working in all areas of the industry to share their experiences of what makes them proud be a part of the healthcare community.
Along with the P2WIH website, the initiative has been launched across the social media platforms Facebook, Instagram, LinkedIn and Twitter, with people sharing their ‘proud moments’ using the hash tag #proudtoworkinhealthcare.
The agency says it developed the campaign in reaction to the often-negative image of healthcare seen in national media, and wants to recognise and promote the positive and innovative side of the industry.
Cuttsy and Cuttsy’s strategy and content director Sarah Ings said that the stories shared so far have been “amazing, thought provoking and inspiring”.
She added: “We felt a platform was needed where achievements could be showcased and people in the industry could be inspired by all the great work going on.
“We are promoting good feeling and as a result hope to encourage more and more people into the industry.”
