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Daiichi Sankyo launches Alzheimer’s campaign

Disease awareness drive will include TV commercials, newspaper adverts and a website

Tokyo-based pharmaceutical company Daiichi Sankyo has launched a new Alzheimer's disease awareness drive, which will be rolled out across Japan.

The campaign supports the premise that one in four Japanese people over the age of 85 currently live with the condition, and draws attention to the importance of assessing all available treatment options.

Central to the campaign will be the website www.isshogaiine.com (issho ga ii ne translates to better to be together), which has recently been updated and relaunched, with information about Alzheimer's disease, including symptoms, treatments and support.

Supporting the website, Daiichi Sankyo has also begun running TV commercials featuring the actress Kirin Kiki, who demonstrates the benefits of recording day-to-day life in a 'consultation notebook', which can later be discussed with a doctor.

7th January 2013

From: Marketing

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