Please login to the form below

Not currently logged in
Email:
Password:

DigitalMR forms partnership with Italian healthcare comms agency

Brandnew Marketing Communications will distribute DigitalMR solutions across Italy

London-based social media research firm DigitalMR has formed a partnership with Italian healthcare marketing group, Brandnew Marketing Communications (BNMC).

The two companies will work together to develop online marketing and research tools, with the aim of improving healthcare and wellbeing customer engagement.

Letizia Affinito, founder and MD of BNMC, said: “This partnership will allow us to create marketing communications in a new way, using insights to improve customer engagement and amplify positive word of mouth, thus creating more effective campaigns for our clients.”

With offices in Rome and Milan, BNMC will drive distribution of DigitalMR online platforms and solutions throughout Italy.

“Next generation market research is about co-creating among brand and product advocates, working in partnership with marketing to produce optimised communications campaigns,” said Michalis Michael, founder and group MD at DigitalMR.

26th September 2012

From: Marketing

Share

Tags

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Apex.co.uk Events and Exhibition Stands

Apex.co.uk is one of the UK’s leading exhibition stand and event agencies, specialising in healthcare. We understand your communication goals,...

Latest intelligence

Has the pandemic opened up a future of accelerated diagnosis and better care for rare disease patients?
The challenge with rare disease is in the name – it's rare, so awareness is limited and diagnosis hindered. Could a more virtual existence change this? A Medical Affairs viewpoint...
The other side of … blood cancer
To stay motivated for the fight, some patients need to feel like active players in the treatment journey, not passengers to every decision....
COVID clinical trial
COVID-19 – a catalyst for technology adoption in clinical trials
As the COVID-19 crisis disrupts clinical trials around the globe, it is also proving to be a catalyst that may transform its approach to trials for good...

Infographics