Please login to the form below

Not currently logged in
Email:
Password:

DigitalMR forms partnership with Italian healthcare comms agency

Brandnew Marketing Communications will distribute DigitalMR solutions across Italy

London-based social media research firm DigitalMR has formed a partnership with Italian healthcare marketing group, Brandnew Marketing Communications (BNMC).

The two companies will work together to develop online marketing and research tools, with the aim of improving healthcare and wellbeing customer engagement.

Letizia Affinito, founder and MD of BNMC, said: “This partnership will allow us to create marketing communications in a new way, using insights to improve customer engagement and amplify positive word of mouth, thus creating more effective campaigns for our clients.”

With offices in Rome and Milan, BNMC will drive distribution of DigitalMR online platforms and solutions throughout Italy.

“Next generation market research is about co-creating among brand and product advocates, working in partnership with marketing to produce optimised communications campaigns,” said Michalis Michael, founder and group MD at DigitalMR.

26th September 2012

From: Marketing

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Say Communications

Influencing positive behaviours and delivering change is what drives us, using thought leadership, education, social and professional engagement and compelling,...

Latest intelligence

Ali Frederic Ben-Amor
Tackling a formidable foe
Ali Frederic Ben-Amor tells how Merck is taking the fight to multiple sclerosis...
Geoff
Cancer care – the power of new technologies
With patient numbers set to soar, how can we make a difference?...
image 1
Redefining communications excellence
How to be heard in today’s multichannel, multistakeholder, multimedia world...

Infographics