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DigitasLBI New York takes top pharma prize at Lions Health

Leo Burnett Mexico and Fcb Inferno pick up theevent's other Grand Prix awards

Lions Health 2015 pharma DigitasLBI New York AstraZeneca 
DigitasLBI New York pick up the Grand Prix in Pharma prize

DigitasLBI New York's work for AstraZeneca scooped the top pharma prize at the Lions Health awards in Cannes on Friday.

The agency's Take It From A Fish integrated educational campaign featured Sal and Marty - two fish who discuss triglycerides and the benefits of healthy eating.

The campaign (pictured below) took the Grand Prix in Pharma prize at the awards - the first time one has been awarded in their two-year history. Jury president, and chief creative officer and co-CEO at Sudler, Rob Rogers said the work “blew the door off the category” and dispelled the myth that a challenging environment was a barrier to ideas.

“Regulations don't define creativity. Constraints can sometimes help creativity,” he added.

Elsewhere in the pharma section of Lions Health there were Golds for Gpy&r, Possible Seattle and Strawberryfrog, as well as DigitasLBI New York for Take It Like A Fish.

The Health & Wellness category was led by Leo Burnett Mexico, which took the Grand Prix prize for Proctor & Gamble Always' Intimate Words work.

Jury president, and executive creative director of UK agency Langland, Andrew Spurgeon said Leo Burnett Mexico's campaign provided otherwise silent women with the voice they needed to help protect their health. 

“Even more incredible is the capacity for this idea to span women of all ages, and ultimately be passed down the generations. Always has managed to create a legacy by supporting this individual community, which in turn demonstrates the brand's commitment to women the world over. A fantastic example of a brand that seeks to deliver life-changing creativity.” 

That category saw Golds awards presented to Ogilvy Brazil, J. Walter Thompson, Mood\TBWA, FCB Brazil, 3SG-BBDO, Leo Burnett France, Memac Ogilvy, Geometry Global and FCB Inferno.

The final top prize at Lions Health, the Grand Prix for Good award, went to Fcb Inferno for its This Girl Can work for Sport England.

Lions Health also saw the inaugural Healthcare Agency of the Year handed to Langland, with CDM London and Medulla, Mumbai coming second and third respectively. Meanwhile, the event's first Healthcare Network of the Year prize went to the CDM Group, with McCann Health taking second and third going to Publicis Healthcare Communications Group.

Article by
Dominic Tyer

22nd June 2015

From: Marketing



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