Please login to the form below

Not currently logged in
Email:
Password:

Drugs to carry barcodes and more secure packaging

The European Commission has announced proposals to improve the European pharmaceutical market, providing more information to patients and protecting them from counterfeit medicines

The European Commission has announced proposals to improve the European pharmaceutical market, providing more information to patients and protecting them from counterfeit medicines.

The Commission is proposing the introduction of mandatory safety features such as seals on packages and serial codes, in a bid to protect consumers from counterfeit medicines.

A further measure would require drug manufacturers to audit the companies that manufacture the active ingredients in their products. Counterfeit drugs are a growing problem and global sales are expected to reach €58bn by 2010.

Presently, access to information about products differs across different countries in Europe. It is proposed that the industry should be permitted to publish non-promotional product information in health-related publications or on the internet.

Authorities in each country would be responsible for monitoring this information to ensure it does not lead to direct-to-consumer advertising of prescription medicine.

Commission vice president and commissioner for enterprise and industry, Günter Verheugen, said that Europeans should be informed about available medicines and treatments "since their health is at stake."

11th December 2008

Share

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Virgo Health

Virgo Health is an award-winning global healthcare communications and medical education agency comprising specialists with some of the best skills,...

Latest intelligence

50 questions for delivering an exceptional healthcare brand experience
Our 50-question brand planning checklist for healthcare ensures you deliver an exceptional experience, based on what your stakeholders want and need...
The brand strategy revolution
Introducing a new tool for developing a stakeholder-centric brand, based on the experience your patients and their HCPs want and need....
How Medisafe is using AI to improve patient adherence
Dina Patel speaks to Omri Shor, Co-Founder and CEO of Medisafe, to find out how his medication management app is tackling the problem of poor adherence....

Infographics