Please login to the form below

Not currently logged in
Email:
Password:

DTC spending triples in US

A US study has revealed that drug companies now spend 2.6 times 1996 levels on direct-to-consumer (DTC) advertising for drugs in the US.

A US study has revealed that drug companies now spend 2.6 times 1996 levels on direct-to-consumer (DTC) advertising for drugs in the US.

Researchers at the University of Pittsburgh Graduate School of Public Health found that total spending on pharmaceutical promotion increased to USD 29.9bn in 2005 from USD 11.4bn in 1996, or an annual growth rate of 10.6 per cent.

DTC advertising, which began back in 1996, has increased by 330 per cent over the past ten years.

The Pittsburgh team examined industry data from three market-research firms which track advertising spending by the pharmaceutical industry.

Study leader, Julie Donohue said: "Our analysis found that the trend toward increasing spending on direct-to-consumer advertising is likely to continue and efforts to enforce more stringent guidelines on such practices would require not only significant changes by the pharmaceutical industry but by the FDA as well."

2nd September 2008

Share

Related Hub content

    Your search did not contain any words. Please try again.

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Ogilvy Healthworld

'We have a habit of divine discontent with our performance.It is an antidote to smugness.'So said David Ogilvy. And so...

Latest intelligence

UK life sciences minister George Freeman
Creating a 21st century life sciences ecosystem
The UK’s life sciences minister on how government and pharma can encourage NHS uptake and innovation...
Improving Corporate Memory as a Patient Safety Strategy
An article by Lorri Zipperer...
Online Physician Communities
How can pharma innovate in child and TYA cancer?
by Dr Tim Ringrose, M3 (EU)...