Please login to the form below

Not currently logged in
Email:
Password:

DTC spending triples in US

A US study has revealed that drug companies now spend 2.6 times 1996 levels on direct-to-consumer (DTC) advertising for drugs in the US.

A US study has revealed that drug companies now spend 2.6 times 1996 levels on direct-to-consumer (DTC) advertising for drugs in the US.

Researchers at the University of Pittsburgh Graduate School of Public Health found that total spending on pharmaceutical promotion increased to USD 29.9bn in 2005 from USD 11.4bn in 1996, or an annual growth rate of 10.6 per cent.

DTC advertising, which began back in 1996, has increased by 330 per cent over the past ten years.

The Pittsburgh team examined industry data from three market-research firms which track advertising spending by the pharmaceutical industry.

Study leader, Julie Donohue said: "Our analysis found that the trend toward increasing spending on direct-to-consumer advertising is likely to continue and efforts to enforce more stringent guidelines on such practices would require not only significant changes by the pharmaceutical industry but by the FDA as well."

2nd September 2008

Share

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Digitas Health

Digitas Health is the only digital-at-the-core brand agency designed to connect today's healthcare brands with today's healthcare consumers and professionals....

Latest intelligence

Where is health behaviour change heading?
Cures rely on patient adherence to succeed, and health behaviour change in any non-compliant patient is essential, this post explores where health behaviour change is heading....
Pharma email marketing: Your top 12 tips
Used correctly, email can be one of the most effective and cost-efficient channels for a pharma company to use. To help you get the most from it, we've rounded up...
arrow
Patently unclear?
The challenge of protecting biotech innovations...

Infographics