Please login to the form below

Not currently logged in
Email:
Password:

Egg launches wearable patient insight experience 'Virtual Mile'

The Virtual Mile glasses will pair with an app and make audio and visual recordings

iPhone user

London-based agency Egg Health Innovations has launched a pair of glasses that can capture a first-person patient insight experience.

Named Virtual Mile (VM), the glasses come combined with hidden camera hardware and software that uses algorithms to curate the wearers’ experience, along with their emotional biometric responses, to a mobile app.

The data collected from the app will then become a film that is observed using virtual reality style goggles, allowing a third-party observer to witness a patient’s experience from a first-person vantage point.

Chris Knight, chief executive officer at Egg, said: “Good insight generation and market research is challenging and may not always produce the best return on investment.

“Virtual Mile, however, offers a way to understand, observe and capture subjects exhibiting authentic behaviours, thoughts and feelings.”

According to the group - which is was previously part of Virgo Health, which set it up last year - the technology can be used to benefit a wide-range of health conditions including obesity, skin diseases, and mental health disorders.

Knight added: “The product opens up huge opportunities for healthcare providers or anyone else who has an interest in monitoring certain health conditions or behaviours.”

Additionally, wearers will be able to narrate their thoughts and feelings using their voice and then, depending on the disease type, the glasses will offer biometric markers to capture physiological changes including heart rate, ECG, blood pressure and stress levels.

Article by
Gemma Jones

3rd October 2017

From: Marketing

Share

Tags

PMEA Awards 2020

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Frontera Group

Welcome to Frontera Group, where our agencies immerse you in the world of the patient...

Latest intelligence

What’s in it for me? How to engage, motivate and support staff with internal training at OPEN Health
...
Environmental impact of in-person vs. virtual meetings
Although it will be tempting to resume in-person activities in the same capacity as before, we need to weigh the pros and cons of virtual vs. in-person vs. hybrid events...
US biosimilars
The US celebrates five years of biosimilars on the market – a look to the past, present and future
Why the success of biosimilars in the US has been mixed...

Infographics