London-based agency Egg Health Innovations has launched a pair of glasses that can capture a first-person patient insight experience.
Named Virtual Mile (VM), the glasses come combined with hidden camera hardware and software that uses algorithms to curate the wearers’ experience, along with their emotional biometric responses, to a mobile app.
The data collected from the app will then become a film that is observed using virtual reality style goggles, allowing a third-party observer to witness a patient’s experience from a first-person vantage point.
Chris Knight, chief executive officer at Egg, said: “Good insight generation and market research is challenging and may not always produce the best return on investment.
“Virtual Mile, however, offers a way to understand, observe and capture subjects exhibiting authentic behaviours, thoughts and feelings.”
According to the group – which is was previously part of Virgo Health, which set it up last year – the technology can be used to benefit a wide-range of health conditions including obesity, skin diseases, and mental health disorders.
Knight added: “The product opens up huge opportunities for healthcare providers or anyone else who has an interest in monitoring certain health conditions or behaviours.”
Additionally, wearers will be able to narrate their thoughts and feelings using their voice and then, depending on the disease type, the glasses will offer biometric markers to capture physiological changes including heart rate, ECG, blood pressure and stress levels.
