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Eisai takes aim at thyroid cancer myths

Educationalcampaign wants to show impact of the condition on patients

Eisai

Eisai has joined forces with charities The Light of Life Foundation and ThyCa: Thyroid Cancer Survivors' Association in a bid to dispel the myth that thyroid cancer is 'a good cancer'. 

Their interactive, educational campaign, Myths and Truths About Thyroid Cancer, is designed to show the public that, although most thyroid cancers can be successfully treated, all cancers can have a significant impact on a person's life. 

The launch of the US-focused campaign is timed to coincide with Thyroid Cancer Awareness Month and the campaign follows “market research that identified a communication gap between thyroid cancer patients and healthcare providers”, an Eisai spokesperson told PMLiVE.

It is intended not only to help patients, but to help the charities involved develop resources and tools to improve the dialogue between patients and healthcare providers, she explained. 

Thyroid cancer is the most rapidly-increasing cancer in the US, where differentiated thyroid cancer accounts for about 94% of all cases, and the majority of patients will be successfully treated for it.

Because most thyroid cancers grow slowly and can recur in up to 30% of patients even 10 to 20 years after initial treatment, however, follow-up care is needed and this can continue for a lifetime. 

The lack of widespread awareness of the long-term complications and severity of this disease may mean some patients, especially those with the most serious forms, never find the support they seek.

The Myths and Truths About Thyroid Cancer campaign will stress the need for patients to have support and resources specific to their experience long after their initial diagnosis.

It is calling on people to support patients and raise awareness of thyroid cancer by participating in the #TruthAboutTC Challenge. 

For each person that uploads a photo on Facebook, Twitter, or Instagram holding a sign with #TruthAboutTC and tagging friends to participate, Eisai will donate $1, up to a total of $50,000, to Light of Life and. Thyroid cancer patients can help further raise awareness by also sharing a 'truth' about their thyroid cancer experience in their #TruthAboutTC posts.

The #TruthAboutTC social media challenge will run for six weeks, or until the donation target is met.

Article by
Tara Craig

24th September 2015

From: Marketing

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