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emotive eye healthcare app scoops mobile learning award

The Eye Education app was produced for Johnson & Johnson Vision Care

think emotive Best Use of Mobile Learning awardEye Education, a Johnson & Johnson Vision Care (JJVC) app, has won a bronze award in the Best Use of Mobile Learning category at the E-Learning Awards late last year.

The free app was designed by London-based digital healthcare agency emotive, to help eye healthcare professionals in the UK earn interactive continuing education and training (CET) points.

It delivers accredited learning modules at times that suit the user and its interface and user experience was designed and developed for content provided by perceptive, a sister company of emotive.

The Eye Education app was launched in July 2014 and, according to JJVC, 93% of users said that they would use the app again, with 53% describing it as the best distance-learning platform they have tried.

With 6,179 downloads, 21,089 course completions, an increase of course completions by 1,049%,  and a market penetration of 15 per cent, the app has increased JJVC's engagement with eye healthcare professionals via e-learning by more than 700 per cent.

experience director at emotive Andy Hastie (pictured above) led the user experience team that designed the app.

He said: "When designing the Eye Education app, we focused on simplicity and usability. Our goal was to create a user-friendly app, with easy-to-access content, delivered in short modules that could be completed at the user's convenience.

“The app's success confirms the design's effectiveness, justifies the team's hard work and makes us proud to have played a role in its development.”

Article by
Dominic Tyer

27th January 2016

From: Marketing

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