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Epilepsy takes centre stage in UK

National Epilepsy Week aims to raise awareness of the neurological condition

Epilepsy Action poster 

Taking place this week in the UK, National Epilepsy Week is aiming to educated the British public about the serious illness of epilepsy.

Running from May 18 -24, the week aims to highlight the condition, its symptoms and the treatments available. It is organised by the charity Epilepsy Society and its supporters include the pharma company UCB, which has several treatments in the area.

In the UK 87 people a day are diagnosed with epilepsy. With only 52 per cent of the country's 500,000 sufferers seizure-free, the condition needs to be better understood, stressed the Epilepsy Society.

“A national publicly funded awareness campaign for epilepsy is desperately needed to highlight just how common the condition is, the impact it has on people's lives and to dispel the common misconceptions,” said Epilepsy Society communications and campaigns manager Amanda Cleaver.

Diagnosis can be difficult, as epilepsy's symptoms are similar to those of several conditions, including migraines and panic attacks. This year's National Epilepsy Awareness Week will focus on diagnosis.

“We're asking what it's really like to be diagnosed with epilepsy and letting you know what support is available,” said the organisers.

Activities organised by Epilepsy Action include opportunities for sufferers and others affected to share their stories, read chief executive Phil Lee's answers to pre-submitted questions and help raise awareness of the condition.

As part of the week, Epilepsy Action is working with NHS Choices and talkhealth to run an online clinic on epilepsy.

Participants can hear from leading medical experts directly from the comfort of their own home, and 'read and engage with others' thoughts and questions on in-depth health issues', said the organisation.

A range of materials has also been developed, including a 'Take Epilepsy Action' first aid poster, and 'Introduction to Epilepsy Action' leaflet and a number of epilepsy books for Kindle. 

Article by
Tara Craig

22nd May 2014

From: Marketing, Healthcare



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