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European Excellence Award for MS&L London

MS&L London has received a European Excellence Award for 'Asbestos – The Hidden Killer' on behalf of the HSE

MS&L London has received a European Excellence Award in the Health category for the campaign 'Asbestos – The Hidden Killer' on behalf of the Health & Safety Executive (HSE).

The campaign was targeted at workmen and aimed to raise awareness of the dangers of exposure to asbestos. The campaign used a football analogy to reach its target audience and was spearheaded by ex-England footballer, Ian Wright.

Steve Coldrick, HSE's asbestos programme director said: "Asbestos remains Britain's biggest workplace killer, but with the perception that it is largely a risk of the past we needed a hard-hitting PR campaign that would capture the imagination of tradesmen, particularly young ones. Using Ian Wright, a former plasterer, ticked all the boxes for us and delivered great results."

The European Excellence Awards honour outstanding achievement in the PR profession. Having been shortlisted three times, this is the second time HSE's campaign has won an award.

17th December 2009


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