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FCB Health takes home network prize at the Creative Floor Awards

And GSK wins Best Healthcare Company at advertising ceremony

The Creative Floor Healthcare Awards 2016FCB Health won the prestigious Most Awarded Network prize at The Creative Floor Healthcare Awards in London last week.

The New York-based advertising agency also took home the award for Copywriting Any Medium for its 'Blood Equality' LGBT campaign.

Scooping the Best Healthcare Company Award was GlaxoSmithKline, while Heather Canova of McCann Torre Lazur was named Best Creative and TBWA Paling Walter's Cathy Crocker won this year's Best Young Talent award.

Also among the night's winners were Publicis Life Brands Resolute, for their campaign for Novartis 'Peter's Story', and Digitas Health Life Brands' social media campaign 'Wear Yellow for Seth'.

Now in their third year the awards were held in Shoreditch on 14 July and founder of the awards Shaheed Peera said that all of the winning work is “truly remarkable”.

“I have no doubt it will inspire the pharmaceutical industry to see what can be achieved with everyday bread and butter briefs,” he added.

Less than 50% of category entrants were awarded this year, with only the top 3% making it through to the final stage.

A proportion of the profits raised by the awards will go toward creating greater diversity and supporting new talent in healthcare communications, with the award winners responsible for deciding how the donation is spent.

Article by
Rebecca Clifford

27th July 2016

From: Marketing

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