Please login to the form below

Not currently logged in
Email:
Password:

FCB Health’s Neon attracts new managing director

Mardene Miller will lead the agency with co-managing director Kevin McHale

Mardene Miller

Neon has named Harrison and Star's former president Mardene Miller (pictured above) as its new co-managing director.

Neon, which is located in New York, US, is a full-service agency specialising in multichannel marketing, strategic planning and health literacy.

It has a workforce of around 175 employees and operates under the FCB Health Network umbrella.

Miller will lead the 175-workforce agency alongside Kevin McHale, who is also the creative chief.

He said: “Neon is continuing its upward trajectory into 2019. With this redoubled focus in executive management and our commitment to creativity there is no doubt that we will continue to enjoy double digit growth and continue to offer our full service expertise to all brands in need of strategic, creative and account excellence.”

Neon has most recently secured an account win with ColoGuard, a co-promotion initative with Exact Sciences and Pfizer.

In addition, 2018 saw an influx of several new business wins for the agency, which included AbbVie and Flexion.

Regarding her new role at Neon, Miller said: “I am excited to join this exceptional Network, which is setting the bar for creativity and is spearheaded by such a dynamic leader in Dana Maiman.”

Article by
Gemma Jones

14th February 2019

From: Marketing

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Cuttsy + Cuttsy

How do you understand what patients really need, without actually living their lives? How do you walk in someone else’s...

Latest intelligence

My MS journey: one patient's search for innovation
David Lazarus charts his journey from initial MS diagnosis in 1990 to his experience participating in innovative clinical trials, along with his advice for other patients....
Biotech profile: Tom Evans, CEO, Vaccitech.
Can UK company be first to develop a universal flu vaccine?...
The social dilemma: is it time for pharma to join the party?
Chris Ross explores why social media still isn’t trending for pharma, and how it can join in the fun...

Infographics